Influencer marketing strategy of start-up company as the provider of fast-moving consumer goods (FMCG) products in Indonesia

Influencer marketing is one of the digital strategies currently used by many companies. The purpose this research to find out and describe influencer strategy implemented specifically an application-based FMCG product provider (start-up company) in Indonesia market products such as fruits, vegetables, milk, others that have a relatively short life, using qualitative approach descriptive study. results showed consists four stages: determining (making), managing relationships, monitoring, evaluating (measuring) influencer’s campaigns. Research conclusion, repeated cycle. last stage (evaluation or measure) input determine next campaign.